How much does a 3D virtual tour cost in 2026

Per shoot, through an operator. A photographer or scan technician comes to the property with their own equipment, scans it, and delivers a hosted tour. You pay a shoot fee, which varies widely by market and home size, and the platform's hosting fee runs monthly or is bundled for a period. This is the Matterport-operator and iGUIDE-operator model.

Own the camera, pay the platform. You buy a 360 camera or a dedicated scanner, and subscribe to the software that stitches and hosts. The camera is a one-time cost in the hundreds to several thousands of dollars; the subscription is monthly. Cheap per tour at volume, expensive to start.

Phone video, pay per tour or per month. No hardware. You film, a service reconstructs, you pay per tour or on a plan. This is VOLUME's model and the newest of the three.

These numbers are current and in USD:

• First tour: free. No card at signup.
• Single tour: $79, one-off. Includes 12 months of hosting, the embed snippet, the URL, and the downloadable file. After 12 months, $9 a month keeps the tour live, or download the file and host it yourself.
• Solo: $99 a month for 5 tours a month, hosting included while active, lead capture and analytics, cancel anytime.
• Team: $299 a month for 3 seats and 20 tours a month. Extra seats $49 a month each, extra tours $39 each.
• Failed reconstructions: never charged and never counted against quota.

A tour that cannot be reconstructed from a usable walkthrough is refunded in full. The pricing page has the current table and the refund policy has the terms.

We will not quote competitor prices here, because they change and because a wrong number helps nobody. What we can say about the structure:

• Operator shoots are priced per property, usually by square footage, and the platform charges hosting separately. Ask the operator who owns the tour and what happens when you stop paying.
• Camera-plus-subscription platforms publish tiered monthly plans with limits on active tours. Add the camera, a tripod, and your time per property to the subscription to get a real per-tour number.
• Free tools exist, usually tied to a listing portal. The tour is free; the portal gets the content and the traffic.

Check each vendor's current pricing page. The Matterport alternative and the other comparisons describe each model without quoting prices we cannot stand behind.

Hosting, and ownership. A tour that costs $x to make but $y a month forever to keep online is not an $x tour. Listings sit on MLS archives for years; a rental unit turns over annually. If the tour disappears when the subscription lapses, you are paying again or the link dies.

The second hidden cost is time. An operator shoot needs scheduling, access, and the operator's availability. A camera you own needs you to learn it and carry it. A phone video needs a few minutes of careful walking, and the reshoot if you walked too fast.

The third is the thing most people forget to count: the tour that never got made because the process was too much trouble. A $79 tour made is worth more than a cheaper tour that stayed hypothetical.

Count tours per month, honestly. One listing a quarter: pay per tour and skip subscriptions entirely. Three to five a month: a Solo-style plan or a cheap camera subscription. Twenty a month across a team: Team-style plans or an owned camera with an operator on staff.

Then ask the ownership question of every vendor: can I download the file, and what happens to the link if I stop paying? Then ask the hardware question: what do I have to buy or carry? The answers sort the market quickly. What file do you get from a 3D tour explains what the downloadable file is worth.