VOLUME vs CloudPano: 360 tour builder or phone splat

CloudPano. Capture 360 panoramas, typically with a consumer 360 camera such as a Ricoh Theta or Insta360 on a tripod, or stitched from a DSLR. Upload the panoramas to CloudPano, then build the tour: place hotspots that link one panorama to the next, add info points, labels, a floor plan image if you have one, and branding. The result is a hosted tour you share by link or embed.

VOLUME. Record one continuous walkthrough video on your phone. Upload it. The reconstruction runs on its own; there is nothing to build. The result is a hosted Gaussian-splat tour you share by link or embed, plus the file.

CloudPano's model gives you editorial control: which points, which hotspots, what labels. VOLUME's model gives you none of that and asks nothing of you after the walk.

A CloudPano tour is panorama-to-panorama. The visitor looks around freely from each spot and clicks a hotspot to jump. Transitions can be animated but the viewpoint is always one of the captured spots. Info hotspots, floor-plan navigation, and a branded frame are available.

A VOLUME tour is free movement. The visitor walks, turns, and moves to places no single frame was shot from. There are no hotspots, info points, or floor-plan navigation. The viewer is deliberately minimal: the space, a poster frame while it loads, and an optional lead form.

For a space where the story is a sequence of views, panoramas with hotspots tell it well. For a space where the story is the layout, free movement tells it better.

CloudPano hosts tours on its platform under a subscription. Higher tiers offer white-label domains and branding removal, lead-capture forms, and more tours. Panoramas are your own files; the assembled tour lives in CloudPano. Check their current plan page for limits and prices.

VOLUME hosts tours on volumevirtual.com. Single purchases include 12 months of hosting; subscriptions include hosting while active. Every tour is downloadable as a splat file you can host yourself. White-label domains are in development for the Custom tier and not for sale yet. The unbranded link strips VOLUME's chip and your identity for MLS use.

Choose CloudPano if: you already own a 360 camera, you shoot tours for clients and want branded, white-labelled deliverables, you want control over hotspots and labels, or you need a floor-plan navigation layer and have the plan image.

Choose VOLUME if: you have no camera and do not want one, you want a walkable scene rather than linked panoramas, you want the file, or you want to upload and move on rather than assemble a tour.

Agents who photograph their own listings with a phone tend to land on VOLUME. Tour operators with a kit and a client base tend to land on a 360 platform like CloudPano and may add splats later.

Neither produces calibrated measurements. Neither replaces listing photography. CloudPano can display a floor plan you supply; VOLUME cannot display one at all. For measured floor plans from capture, look at iGUIDE. For a hardware-based 3D scan with a dollhouse, look at Matterport.