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Explainer

What is an interactive 3D property tour?The short version, then the detail.

A phone-shot walkthrough, rebuilt into a space a visitor can walk through online — no app, no headset. Here's how it works and how it compares to the tours you already know.

What is an interactive 3D property tour?

An interactive 3D property tour is a digital model of a real space that a visitor can move through in a web browser — looking around and stepping between rooms at their own pace, on a phone or laptop, with no app or headset. Unlike a gallery of photos or a fixed video, the visitor controls the camera.

What is Gaussian splatting, in plain language?

Gaussian splatting is a way of reconstructing a real space from ordinary video. Instead of building hard 3D surfaces, it represents the scene as millions of tiny soft coloured points (“splats”) that, together, look photoreal from any angle. It renders smoothly in a browser, which is what makes a phone-shot walkthrough into something you can actually walk through online.

How is it different from a 360° photo tour?

A 360° tour lets you spin around from fixed points — you jump between bubbles but can't move freely through the space. An interactive 3D tour is continuous: you glide through rooms and change your viewpoint anywhere, so the space reads the way it actually feels to walk it.

How is it different from a video walkthrough?

A video plays one path the filmer chose. An interactive 3D tour hands control to the visitor — they linger where they want, skip what they don't, and explore the layout themselves. That self-directed exploration is what keeps buyers and guests on a listing longer.

Where can you use one?

On real estate listings, short-term rental and hotel booking pages, property-management leasing pages, and design or venue portfolios. It embeds via an iframe or a shareable link, so it works anywhere a link works — MLS notes, cold email, DMs, and pre-stay messages.

Related: how to film a walkthrough · VOLUME vs Matterport.

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